A big shout-out to Westhill PTSA on their incredibly successful back-to-school membership campaign that resulted in 161 sign-ups BEFORE school even started! That is only 7 members short of their total membership for all of 2018-2019!
How did they do it??? Westhill PTSA kicked off its membership year with a social media campaign in their Westhill Elementary PTSA Facebook group. On August 19th They shared their Olympics theme for the year and announced their "Gold Medal Goal" of reaching 200 members (nearly a 20% increase over their 2018-2019 total) and encouraged families to sponsor a teacher.
In the two weeks that followed, they offered regular updates and encouraged families to sponsor their teachers and staff members. They shared a video that debunks common membership myths (watch the video) and promoted their online membership sign-up option (which they offered through their website, www.westhllptsa.org). A week into the campaign, they shared an update, listing the teachers who had been sponsored so far, and hyped up their teacher sponsorship efforts. One day, they posted 7 times throughout the day, giving regular updates as more sponsorships came in. It really built excitement and gave a lot of visibility to the campaign and drove even more families to participate. This prompted Westhill PTSA to broaden their focus to encouraging people to sponsor staff members as well. By the next day, they only needed 14 more memberships to ensure every staff member could join. A few more posts with updates (9 more! 7 more! 5 more!) and by August 31st, they had received 60 total sponsored memberships-- enough to cover the ENTIRE Westhill Elementary staff.
The campaign was conducted entirely via social media and word-of-mouth and their community responded to the challenge in a big way.
"The level of donations was incredible and we were able to get people to sign up and tack on a teacher. We were able to share with the staff during their in-service day and they were very excited and thankful," reported Westhill PTSA President, Lindsay Christiansen, who credited their Membership Chair, Missy Cornwell, for her creative approach and for driving the campaign.
Not only did Westhill PTSA kick off their membership year in a fabulous way, but they were able to build excitement and bring their community together while also showing their support for their school staff in a big way.
Way to go, Westhill PTSA!!!